In research guaranteed to gratify ageing petrol heads psychologists from the University of Wales Institute in Cardiff have found that a prestigious car really can make men seem more attractive. People in Cardiff city centre were asked to rate the attractiveness of men and women. The pictures were all of the same man or woman but half the time they were pictured in a Bentley and half the time they were pictured in a Ford Fiesta. The women who saw the man in a Bentley rated him as more attractive than the women who saw him in a Ford Fiesta. However, the men rated the women as equally attractive regardless of whether they saw her in a Bentley or a Fiesta.
You can find out more about this research at
http://bps-research-digest.blogspot.com/2010/02/shiny-swanky-car-boosts-mens-appeal-to.html?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+BpsResearchDigest+%28BPS+Research+Digest%29&utm_content=Google+Reader
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