A survey by Professor Karen Pine, from the University of Hertfordshire, looked into the phenomenon of retail therapy. The survey of 700 women found that 79% said they would go on a shopping spree to cheer themselves up. Four out of ten named 'depression' and six out of ten named 'feeling a bit low' as reasons to go on a shopping spree. However, one in four had experienced feelings of regret, guilt or shame after buying something in the week before the survey and seven out of ten had worried about money during the same period.
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