The British Medical Association has called for a ban on all alcohol advertising, including music and sports sponsorship. The drinks industry spends £800m a year on promoting alcohol but it is now one of the leading causes of early death and disability, third only behind smoking and high blood pressure. Alcohol consumption has been rising rapidly in recent years and it is thought that over a third of adults now drink over the recommended amount. Injury and illness due to drink is thought to cost the NHS up to £3bn a year. The doctors also called for a reduction in licensing hours and tougher rules about the pricing of drink. The U.K. Government remains in favour of a voluntary approach and the drinks industry points out that the U.K. already has the highest levels of taxation on drinks in Europe.
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